For Atari’s Summer Camp 2025 campaign, we were brought on to create a vibrant world of assets that celebrated the brand’s legacy while engaging fans in a fresh, playful way. The four-week campaign centered around a vintage-inspired road trip, themed “Route 72” in honor of Atari’s founding year, 1972.

Our team developed a fully illustrated map featuring towns inspired by classic Atari titles—including Centipede, Bounty Bob, Sprint, Adventure, and Food Fight. Each town was designed with its own unique personality, blending retro game references with the nostalgia of a classic American road trip.

In addition to the map, we produced a full suite of campaign materials: social media assets, a merchandise collection, custom bingo cards, logos, and branding elements. The creative direction leaned into 1970s motel and travel aesthetics, tying the experience together with a sense of exploration and summer fun.

The result was a cohesive, story-driven campaign that honored Atari’s history while delivering a playful, immersive experience across digital and physical touch points.