The surf's up, and we're riding the creative wave in the Hot Wheels West Coast Style Guide. Collaborating with Mattel allows us to explore iconic branding across multiple campaigns like Halloween, Christmas, and beyond. This time, we crafted bold, groovy designs inspired by California surf culture and the legendary Hot Wheels California Custom series. Our work blends retro aesthetics with the adrenaline-fueled energy of Hot Wheels, bringing the West Coast lifestyle to life. Explore our latest collaboration below!