illumination - minions & Monsters
We were tasked with creating several guides for the new Minions and Monsters movie from Illumination and Universal Creative, beginning with the packaging guide. Because the project was still in the early stages of development, our goal was to build an on-brand packaging system that stayed true to the core Minions look while subtly hinting at the monster elements that were still being developed.
To achieve this, we worked closely with the Universal team to create a visual direction built around mystery, atmosphere, and implied monster details. The result was a packaging system that captured the playful spirit of the Minions while introducing a new movie-specific world and tone.
In addition to the packaging guide, we were also tasked with creating retail and e-commerce guides to support in-store and online marketing efforts. This included a series of in-store banners, retail displays, and web banners that carried the movie branding across multiple consumer touchpoints while maintaining the charm and energy of the Minions brand.
This was a super fun project and an exciting exploration into Illumination’s newest animated feature.
SERVICES
PACKAGING GUIDE - RETAIL GUIDE - ECOMMERCE GUIDE - IN STORE DISPLAYS - ILLUSTRATION - PRODUCT MOCKS
illumination - minions POV GUIDE
The goal of this guide was to answer a simple question: what does a day in the life of a Minion look like?
We worked closely with the Creative Director at Illumination to bring this style guide to life, showcasing the chaotic yet repetitive rhythm of a Minion’s daily routine. Visually, we wanted the guide to feel like a retro instructional video, blending playful structure with the unpredictable energy that makes the Minions so fun.
Throughout the guide, we developed a collection of humorous sayings, expressive typography, and character-driven layouts that followed the Minions through their daily adventures. The final guide included a large amount of artwork, featuring a wide range of character poses, expressions, and illustration styles that helped bring the concept to life.
SERVICES
STYLE GUIDE - GRAPHICS - BADGES - PATTERNS - BORDERS - PRODUCT MOCKS
illumination - minions holiday style guides
The goal of this guide was to answer a simple question: what does a day in the life of a Minion look like?
We worked closely with the Creative Director at Illumination to bring this style guide to life, showcasing the chaotic yet repetitive rhythm of a Minion’s daily routine. Visually, we wanted the guide to feel like a retro instructional video, blending playful structure with the unpredictable energy that makes the Minions so fun.
Throughout the guide, we developed a collection of humorous sayings, expressive typography, and character-driven layouts that followed the Minions through their daily adventures. The final guide included a large amount of artwork, featuring a wide range of character poses, expressions, and illustration styles that helped bring the concept to life.
SERVICES
STYLE GUIDE - GRAPHICS - BADGES - PATTERNS - BORDERS - PRODUCT MOCKS
