Mattel - masters of the universe

We had the privilege of working with the Masters of the Universe brand, tasked with reimagining it through a playful “Love Wins” spring collection. We brought the heroes and villains of Eternia into a softer, more lighthearted spotlight using bright, retro-inspired colors that nod to the ‘80s while feeling fresh and modern. The result was a fun, unexpected twist that balanced nostalgia with a more expressive, feel-good tone.

SERVICES

STYLE GUIDE - GRAPHICS - BADGES - PATTERNS