Mattel - masters of the Universe movie
I HAVE THE POWER! Last year, Mattel tasked us with creating two themed consumer product style guides for the new Masters of the Universe movie.
The goal was to develop a fun, functional, and retail-ready collection of graphics built primarily around photo assets. The guides featured a wide range of characters from across the universe, including both heroic champions and iconic villains.
The first guide focused on clean character photography paired with props, retro-inspired layouts, and product-friendly graphic applications. The second guide took a more stylized approach, diving deeper into bold 1980s-inspired visuals, textures, and compositions.
In addition to developing the graphic direction, we also helped design the guide layouts and create application inspiration to show how the assets could come to life across consumer products.
SERVICES
STYLE GUIDE - GRAPHICS - MOCKS
Mattel - MOTU Power of Love
We had the privilege of working with the Masters of the Universe brand, tasked with reimagining it through a playful “Love Wins” spring collection. We brought the heroes and villains of Eternia into a softer, more lighthearted spotlight using bright, retro-inspired colors that nod to the ‘80s while feeling fresh and modern. The result was a fun, unexpected twist that balanced nostalgia with a more expressive, feel-good tone.
SERVICES
STYLE GUIDE - GRAPHICS - BADGES - PATTERNS
